If you’ve got a big trade show, industry conference or promotional event coming up, you’ll want to make sure every little detail has been thought about. But planning and preparing for corporate functions can be quite stressful and you could quite easily forget about something.
At the same time, you’ll want potential customers and prospective clients to be impressed by your showing and hopefully convince them to become paying patrons or precious new partners!
So, to ensure your corporate function goes down well, here are some essential event planning tips for you to pontificate about!
Start at the end and work backwards
This may sound a little strange, but if you start at the end and work backwards, you can make sure your goals will be achieved. What do you want your guests to be saying after they leave and how will you measure effectiveness?
You are bound to have a brief in mind with some specific objectives, such as making more contacts or securing bigger sales, so think about the elements that would make your corporate function a success and work towards these.
Make it part of your marketing strategy
Don’t treat any corporate function as just a standalone event, as they provide huge potential to build ongoing brand awareness, improve your standing and promote your products or services over time. Therefore, make them a part of your integrated marketing strategy.
You should also make sure every element of your event reflects the brand’s identity and is planned to help achieve overall marketing goals and thus hit your KPI’s (Key Performance Indicators).
Always consider your audience
Attracting plenty of attention is always a good thing, but focus your efforts on converting prospects with a genuine interest in your business. Remember that the quality of customers is more important than quantity.
On top of that, you should be tailoring your showing to meet the wants and needs of the audience. You really can’t please all of the people all of the time, so do try to have a good idea of your target demographic.
Stand out from the crowd
Despite the fact corporate functions are great for achieving certain objectives, you’ll need to stand out from the crowd and entertain the masses in some special one-off way. You need to wow and dazzle your audience and this is where we can come into the equation!
Think about hiring our very own fully customisable corporate photo booth to attraction attention and leave a long lasting impression with your guests. In addition to having fun, those that have their picture taken will also be taking home your business card, as photos can be branded with your corporate logo.
Remember the importance of ROI
Before the function takes place, your mind is sure to be pre-occupied with the planning and logistical side of things, as an event that doesn’t run smoothly could do more harm than good. Get the basics right, including all the elements that will make the event captivating and fun on the day, and you will have setup a platform for success!
You naturally will need to seriously consider the importance of your eventual ROI (Return On Investment) as well. After all, the majority of businesses will attend an event with some definite intentions and overall objectives in mind. Don’t lose track of these and be certain that your efforts will be worthwhile in the end.
Corporate Photo Booth hire or rental is just one example of a cost effective and fun element that you can bring along to any corporate event leaving a lasting impression with your corporate events visitors.
Follow this advice and you’ll no doubt have an enjoyable yet ultimately highly successful corporate function.